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Also, you will improve your SEO within Twitter itself, increasing your video exposure within the platform. And you will very likely use your captioned video content in more than one place (for greater ROI!). And while Google can’t crawl the burned captions of Twitter videos, they can read them when those same videos are uploaded other places online. Search engines can read a wider range of keywords, terms, and topics when a video transcript or captions are available. Without a video transcript or advanced video metadata, videos can only be crawled and ranked (aka video SEO) through information entered manually, which leaves a lot to be desired. Adding captions and transcripts will help people watching videos without sound interact with your content. And if you consider that Facebook reported that 85% of people watch videos without sound, the same is probably true for Twitter. In a nutshell, captions help you improve engagement, boost SEO, and expand your reach to varied audiences through accessibility.īy adding captions to your videos, you will extend the amount of time people spend watching your video by more than 12%. The reasons for captioning video for Twitter are the same captioning video anywhere. Why you want to captions on Twitter video
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31% of people are more likely to retain information seen on Twitter than during general online browsing. 326 million people use the platform every month. Twitter video is a powerful social networking platform not to be ignored.ĥ00 million tweets are posted every day.